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Tuesday, June 8, 2010

Voice & Dance

Voice is like dance - if it is boring - nobody will watch it. It should be provocative, entertaining.
And just a bit of entertainment at the end:
"Research based on a Jungian personality schema
(Blaycock and Rees 1984; Nutt 1979, 1986; Slocum 1978;
Stumph and Dunbar 1991) suggests that the preferences
of the ‘‘analytical scientist’’ type seem to reflect
many of the exigencies of doing hard, quantitative research.
Empirical studies of these ‘‘types,’’ for example,
show that they value precision, accuracy, and reliability,
and they perform best when they can impose
models on a decision situation to specify the relevant
data needed and provide formats for logical analysis.
The two ‘‘feeling’’ types, the ‘‘particular humanist’’and the ‘‘conceptual humanist,’’ in contrast, provide a
closer approximation to the interpretive/soft systems
style of research. Particular humanists, for example,
prefer to conduct research via personal involvement
with other people; they prefer qualitative data and report
through personalized descriptive accounts."
As quoted by Mingers, J. (2001) Combining IS Research Methods: Towards a Pluralist Methodology, Information Systems Research, 12(3), p. 240.

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